Embracing Confidence: Kathy Dawson’s Mission to Empower Women Through The Salty Bikini
In a powerful episode of The Make It Count Show, host Michelle Latocha sat down with Kathy Dawson, the inspiring founder of The Salty Bikini. Kathy’s journey is one of resilience, self-discovery, and empowerment, as she helps women redefine their self-worth and embrace their bodies with confidence.
Through candid conversation, Kathy shared how she overcame personal hardships, built a business that uplifts women, and why true confidence is an inside job.
Before becoming the successful entrepreneur behind The Salty Bikini, Kathy faced a life-changing challenge—leaving a 33-year emotionally abusive marriage.
“I had to learn to love myself again,” she admitted. “And that’s something many women struggle with—we put everyone else first and forget to take care of ourselves.”
Her journey of self-healing was far from easy, but it ultimately led her to a greater purpose: helping women embrace their inner strength, beauty, and confidence.
For many women, the idea of shopping for a bathing suit can be overwhelming. Body insecurities, negative self-talk, and societal pressures often make the experience stressful instead of fun. That’s where The Salty Bikini is different. Kathy has created more than just a swimwear store—it’s a judgment-free space where women can feel comfortable, supported, and empowered.
“When a woman walks into my store, I want her to leave standing a little taller, smiling a little bigger, and feeling amazing in her own skin,” Kathy said. The store carries a wide variety of styles, from high-waisted bikinis to supportive tops, ensuring that every woman finds the perfect fit for her unique body.
Confidence: It’s Not About Size, It’s About Mindset
“Sexy and confidence aren’t about body size—they’re about how you feel inside.” – Kathy Dawson
Through years of working with women, Kathy has seen firsthand that confidence isn’t about having the ‘perfect’ body—it’s about embracing who you are.
Self-Talk Matters: The words you say to yourself daily shape your reality.
Your Energy Attracts Others: The way you carry yourself is what people truly notice.
Body-Positive Mindset: When you believe you are beautiful, it radiates outward.
Kathy encourages women to shift their mindset and stop being so hard on themselves. “You wouldn’t judge another woman on the beach, so why judge yourself?”
The Power of Visualization: Rewiring Your Confidence
Did you know that visualization can boost confidence as much as actual experience?
A Harvard study found that athletes who practiced mental visualization improved their performance by 24%—the same as those who physically trained. Kathy incorporates visualization techniques into her self-empowerment coaching, helping women reframe negative beliefs and build unshakable confidence.
Try this: Close your eyes and imagine yourself on the beach, wearing a swimsuit that makes you feel amazing. Feel the confidence, the joy, and the freedom. Your mind will start to believe it’s real.
Exciting things are on the horizon! Kathy recently had a casting call for Legacy Makers, a Miami-based reality TV show that could help spread her message of confidence and empowerment to a global audience.
Her goal? To continue inspiring women to step into their power, embrace their bodies, and live unapologetically.
Kathy’s story is a powerful reminder that confidence isn’t about changing your body—it’s about changing your mindset.
Confidence is an inside job. Your energy and posture speak louder than body size. Invest in yourself—whether it’s self-care, mindset work, or a swimsuit that makes you feel amazing. The stories you tell yourself matter—choose to tell ones that lift you up.
If you’re ready to feel amazing in your own skin, visit The Salty Bikini and find your perfect swimsuit today!
Follow Kathy’s journey & get inspired:
Instagram: @thesaltybikini
Facebook: TheSaltyBikini
Visit The Salty Bikini at:
100 Fourth Ave, St. Catharines, ON
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