In early 2018, Google released an SEO tool called Lighthouse that offers insight on how to improve the quality of your pages. The Google Lighthouse audit is an open-source automated tool that checks a page’s performance, accessibility, and more.

There are a few ways web developers can implement these audits and even more ways that this new Google tool is changing the game of SEO. Let’s take a look:

What Is The Google Lighthouse Audit Tool?

Google Lighthouse is a webpage auditing tool that gives insights into a page’s performance, SEO, usability, and accessibility. It’s free to install and can be used on any public webpage.

What the Tool Checks

So what exactly are these reports that the Google Lighthouse audit provides? The audit reports on a few key factors for each web page, which are:

  • Overall performance
  • Accessibility
  • Best practices
  • Progressive web applications
  • The report details how visitors interact with these different elements of the page and what issues need fixing.

Anyone Can Use and Understand It

Analytics software can prove confusing for even the most knowledgeable performance experts. If you can’t understand the report, you can’t make the necessary changes. This is extremely frustrating for site designers, especially if they know their site needs improvement but they can’t figure how why or how to achieve it. The Google Lighthouse audit takes the guesswork out of issues with page performance and offers a clear solution.

Not Just for Developers

Improving page performance goes hand-in-hand with improving the visitor experience. When web developers learn what areas of their page need work, they can make the necessary changes and inadvertently, improve the browser experience.